Author, Francesca Gibbons recently released her debut book, A Clock of Stars: The Shadow Moth. It is the first book in the Clock of Stars trilogy. Released in October 2020 and it is already well on its way to becoming a future classic.

My challenge was to design and build an author site for Francesca that would allow her readers to discover more about her, the book and celebrate the beautiful illustrations by Chris Riddell.

francesca-gibbons.com

An awareness piece sent to Nike for Criteo.

A pack of photographic portraits and insights of people from different communities that demonstrate every individual shopper is different. Criteo’s advertising platform looks at shoppers’ behaviours online and offline, therefore can help Nike with their online advertising.

Concept design and art direction.

© The Marketing Practice 2019

Website design for Jávri Lodge.

I designed the site for the family owned, 13 bedroom, adult only boutique lodge, located 250km north of the Arctic Circle in the village of Saariselka in Northern Finland. The site makes the most of the beautiful photography that showcases the building and surrounding landscape. The site was designed and built whilst I worked as a Senior Designer for We Are Herd.

jávri.fi

© We Are Herd 2019

Imperial Tech Foresight were looking to redesign their website and refresh their logo. They wanted the site and brand to feel exciting and engaging, given they explore breakthrough technology and research. I refreshed the design of the logo and designed the new website.

imperialtechforesight.com

© We Are Herd 2020

Brochure design for Verco’s seating booth range, Kurt. Verco is one of Britain’s leading office furniture designers and manufacturers.

Verco

© We Are Herd 2019

Liz Harper Travel works with luxury travel clients in Finland, Kenya, Tanzania, Chile/Patagonia and USA. Liz needed a brand identity and website.

Design and art direction.

© We Are Herd 2020

I was lead designer for a pioneering UK business trial of Nokia Lumia Windows Phones.

As the first trial of its kind in the UK, an innovative approach was required to design and create the packaging and trial support materials.

The trial box included a video welcome card with set-up instructions, a quick start guide and three different devices for the trialist to test.

The trial was a great success and saw Lumia’s share of the business market grow from 11% to 18%, making them the UK’s second most popular business phone.

Packaging Case study

©2016 The Marketing Practice

The brief for this project was to design packaging for the latest UK Lumia Business Trial in a way that acknowledged Microsoft’s acquisition of the Lumia brand from Nokia.

As lead designer, I achieved this by echoing Microsoft’s iconic four colour square logo in the physical design of the packaging.

#LumiaBizTrial

©2016 The Marketing Practice.

After working on two hugely successful UK trials for the Lumia brand, I continued to work on the project when the trial went international.

The brief was to design a piece of packing for a worldwide trial of the latest Microsoft Lumia devices. The packaging had to be adaptable to enable different combinations and numbers of devices to be displayed, while retaining the wow factor when the box was opened.

I designed the presentation box with a series of trays that could be stacked and easily customised depending on the contents for each market. The simplicity of the white box, foiled logo and blue lines referenced the new-look Microsoft Lumia branding.

Microsoft Lumia for Business

©2016 The Marketing Practice

I was approached to design the visual identity for Invoke, a specialist marketing, sales and creative services recruitment company.

The design is bold and confident, yet also approachable, and creates a professional and intuitive website for potential clients.

©2016 Stuart Whyte

As soon as I received the brief to create a guide called ‘101’ for O2 employees, circles struck me as the dominant design motif to use, reflecting both the brand and the document title.

I used circles in various graphical ways throughout the document, repeating the shape on the cover design, the page numbers and chapter title pages.

©2016 The Marketing Practice.

Every year, The Marketing Practice (TMP) chooses a local charity to support. As a member of the charity committee, I suggested a mammoth cycling challenge in support of the Footsteps Foundation. On 10 July 2015, I joined colleagues and clients to cycle 175 miles to raise money for this important charity.

As well as championing the charity and the fundraising activity, I also designed the identity and support material for the event, including the website, shirt logos and the 'welcome home' party invitations.

Footsteps

©2016 The Marketing Practice.

I was approached to design the identity for a new counselling and psychotherapy practice. I have created a design that is neutral and friendly, which bears in mind the needs of the audience who will be visiting the site for help and support. The greens and blues in the abstract background promote a sense of natural balanced harmony, while the font style is clear and understated, allowing the visitor to easily and quickly navigate the information.

©2016 Stuart Whyte

I was approached to design the identity for Swim Studio London, a new total immersion swimming centre that teaches swimmers how to move more efficiently in the water. As well as designing the brand and identity, I also sign painted the logo onto the wall of the studio.

©2016 Stuart Whyte

Working with The Centre for Investigative Journalism (CIJ) for six years gave me the opportunity to create a strong and consistent identity for the Centre’s events. I used a strong colour palette of red, black and white in all my designs, reflecting the serious themes of the material.

I designed marketing material and programs for their week-long documentary film festivals and their annual Summer School.

©2016 Stuart Whyte

This is a self-initiated project, experimenting with creating images from type. This design is of Ahmir-Khalib Thompson (Questlove) from The Roots. The portrait is made up of 676 letters. I had the design printed onto t-shirts to sell.

©2016 Stuart Whyte Design.

This is my competition entry to design Foals’ 2014 tour t-shirt. ‘Moon’ is a track on their Holy Fire album. The idea was to create a series of t-shirts for each date of the tour, with the phasing of the moon on the design corresponding to the moon’s cycle at that particular point in the tour.

©2016 Stuart Whyte

I created the identity for an Oxfordshire-based Carp fishing group called Bite Edge.

The logo plays nicely with the shape of a Carp being caught. The group has a huge following and is looking to expand the brand into apparel and take on a very lucrative market with a different style

©2016 Stuart Whyte